Stand out from the crowd

Producing a high quality product is the essential first step to succeeding in the sustainable food market. However, it is just that – a first step. Designing an eye-catching and effective label is vital to attract and inform potential customers about your products, and should be an integral component of your marketing plan.

AWA can help you to design a new product label – or update your existing designs – saving you both time and money. Our professional design team will ensure that your new label doesn’t just comply with all necessary labeling regulations, but that it really stands out from the crowd. What’s more, the service is free to farmers in the program.

A label is not just a marketing tool – it is also a legal document designed to provide consumers with key product information. Most labels must receive official approval before use.  As designing a label can involve coordinating the graphic designer, label printers and state or federal inspector it can be a very time consuming process – especially if you are also farming.

Labeling assistance is just one of the many services Animal Welfare Approved provides to farmers in the program. We can help create attractive, professional labels for your certified products and guide you through the state or federal labeling approval process. And, as with AWA certification, there is no charge for this service for farmers in the program. For more information please visit the links to the right or contact Labeling Coordinator Emily Lancaster at Emily@AnimalWelfareApproved.org or (202) 618-4497.

Please note: this service is for meat products processed at a state or federally inspected facility. Dairy products, eggs and meats processed under exemption have separate labeling requirements which vary according to each state’s regulations. For further information please consult the appropriate state Department of Agriculture.