“Hanging the Animal Welfare Approved pennant on our tent generates significant interest from folks that had previously passed by – giving us a chance to discuss with them why our meats are different, better and special – and why AWA is the right label to look for. Our sales to first time customers are up significantly, AWA has made the difference!”

-Dan Gibson, Grazin’ Angus Acres in Ghent, NY

“[It's] a great way to show people how well we care for our animals…My mother and grandparents have always taught me that we must care for our cows, sheep, and horses as we would wanted to be cared for.”

-Mike Brown, Meadowbrook Farm in China, ME

“…I have seen so many inhumane ways of raising animals and no one knows how their food is raised. With the Animal Welfare Approved label people do know. They know how the product was produced and that kind of sets you apart. I’m proud of what I raise and I want people to recognize that I’ve gone that extra step in raising my animals.”

-Chris Wilson, Clover Creek Farm in Jonesborough, TN

“The Animal Welfare Approved program reflects the concern I have for my animals,” she remarked, “and having its label on my cheese tells consumers that not only are they getting an ethical product, they are getting a superior product.”

-Rose Belforti, Finger Lakes Dexter Creamery in King Ferry, NY

“I’m very proud of having the Animal Welfare Approved seal and consumers look for that.” He went on to say, “It’s so important for people to truly know what they’re getting…I love that someone independent is saying ‘Yes, he meets the high standard.’”

-Doug Brown, Fowl Attitute Farm in Cedar Grove, NC

“The standards are comprehensive and deal with every aspect of the goats’ lives. We get asked about the welfare of our animals a lot and the Animal Approved Welfare seal is a nice fit of us. It lets our customers know that our goats are out running around in the grass, being goats, and that we’re not a confinement operation.”

-Deneane Ashcraft, North Valley Farms Chevre in Cottonwood, CA

“We appreciate the standards because we want to treat our animals correctly and this is a way to assure our customers we do just that. The seal is also meaningful to them because it’s a great endorsement of our way of doing business.”

-Lauren Nitschke, Circle N Ranch in Jefferson County, OK