Most people have heard the old saying “a bit of dirt never hurt anyone.” When my kids were little and they dropped a piece of apple on the floor, I would run it under the tap for a second or two before passing it back to them for a (usually unsuccessful) second attempt to eat it. I did it almost without thinking–instinctively perhaps. And I remember my parents doing the same for me–and no doubt my grandparents did exactly the same for my parents when they were young.

Of course, the underlying principle here arguably has its roots in basic human biology: the more germs we are exposed to when we are younger, the stronger our immune systems are in later life. And this very same principle extends to the way many of us choose to farm.

People who eat meat are putting aside their cookbooks to explore the very beginning of meat preparation—slaughtering and butchering. OregonLive.com’s recent article “Conscious Carnivores, Ethical Butchers are Changing Food Culture” is a great look at the burgeoning movement to get really hands-on with your meat. People are signing up in droves to learn to butcher meat themselves and to learn about the slaughter process so that they can be assured their meat really comes from humanely raised animals. Of course, this is music to our ears—AWA has long advocated for the highest birth-to-slaughter standards and believes people should be well-educated about every step of the production process. Thoroughly knowing how meat gets from farm to table is the responsibility of everyone who enjoys a grassfed hamburger or pastured bacon.

A new report by the United Nations has added credence to the view that sustainable grazing and pasture management can significantly contribute to the fight against global climate change. Entitled, “Review on Evidence on Dryland Pastoral Systems and Climate Change,” this paper offers much-needed discussion about the role that pasture can play in our efforts to mitigate carbon emissions and preserve these important carbon-sequestering ecosystems.

Pasturelands are under increasing pressure from development, salinization, overgrazing and transition to annual cropping for grain production (much of which goes to livestock feed). However, if properly managed they represent a carbon sink that could be even greater than forests.

Tyson Foods’ recent agreement to settle a lawsuit for falsely advertising its “raised without antibiotics” chicken brand has received limited media coverage – no doubt to the relief of the company’s boardroom. And with an annual turnover of nearly $27 billion, they probably won’t sweat too much over the $5 million that the company must now shell out as compensation to unhappy customers.

In falsely marketing its chicken meat as produced from birds “raised without antibiotics” while still feeding them antibiotics, Tyson Foods was shamelessly exploiting the growing public concern over the excessive use of antibiotics in industrial farming, particularly in the form of non-therapeutic growth promoters.

But while the intensive meat industry continues to vigorously oppose any attempts to reduce antibiotic use in farming, the irony is that Tyson Foods may well have inadvertently shot itself in the foot by publicly admitting that the overuse of certain antibiotics in industrial farming really is a threat to human health.

Animal Welfare Approved, the nation’s leading certification label for family farmers raising their animals with high welfare standards, is hosting Jeanette Orrey, the United Kingdom’s famous “Dinner Lady” (that would be a lunch lady on this side of the pond) the week of January 11th. Orrey is a leader in the U.K.’s efforts to provide school lunches made of fresh, local organic food. She will be visiting with school officials, farmers and proponents of healthy school lunches in New York City, Baltimore, Maryland and Arlington, Virginia.

Accompanying Orrey on her journey will be Animal Welfare Approved staff, Bill Telepan, chef/owner of Manhattan’s Telepan Restaurant, and Nancy Easton, a New York City teacher for 20 years. Telepan is a long-time Animal Welfare Approved supporter and a board member of Wellness in the Schools. Wellness in the Schools is a grassroots organization that promotes children’s environmental health, nutrition and fitness within the New York City public schools. Easton co-founded Wellness in the Schools and serves on its board. The New York City school system serves approximately 1.1 million students.

Yet another article highlights the importance of consumer engagement in food labeling.

According to LancasterOnline.com’s Mary Beth Schweigert, lack of oversight in National Organic Program has created a “chasm between consumer expectations and actual industry practices.” Ms. Schwigert notes the challenges that the NOP, now in its twelfth year, faces in terms of its dual mission to protect agriculture while simultaneously protecting the consumer.

The NOP has drawn significant criticism on its lax pasture requirements – 80,000 public comments to be exact. However, even adequate standards are only as good as the enforcement behind them. Schwigert reports a startlingly low number of citations in the first seven years of the program – only $20,000 for three fraudulent operators in a $23 billion U.S. organic food industry.

National Organic Coalition (an industry watchdog group) policy coordinator Liana Hoodes responded to this issue, explaining that strong national organic regulations are worthless without consistent oversight and enforcement. She added, “It will either clean up its act or get surpassed by many other labels.”

For most of human history, our relationship with cattle has been about the foods they produce: milk, meat and cheese. Today, a new bovine “product” has captured our interest and may indeed affect the future production of the others. This new product is gas.

Cow burps are the most recent in the list of accused contributors to global warming from the livestock sector. However, a simple measurement of methane production does not tell the whole story. A new report by the Soil Association reevaluates greenhouse gas production in agriculture, taking into account the grazing system – not just the “end product.”

This controversy erupted in recent years as figures emerged about agriculture’s contribution to greenhouse gas emissions. As we discussed in our November 16, 2009 blog, “Beware of Bad Science,” grassfed cattle actually produce fewer emissions than those finished in feedlots, simply because of the carbon sequestration in their pasture-based systems. The new Soil Association report confirms this and adds new data to support the position.

We wish you and your families a happy holiday season.

As another season of farming and caring for their animals and land draws to a close, we would like to offer a sincere thank you to the visionary farmers in our program who provide us with better food raised a better way. We are only as strong as our farmers and they are an amazing group!

To the people who support them, and to everyone working to create a better food system for the mutual benefit of our shared environment, farm animals, and ultimately for ourselves, we offer our thanks for your dedication and encouragement.

Facebook is a forum for us to communicate with our friends and supporters and sometimes to engage in respectful debate. We are pleased that so many of you have become our “fans.”

It is becoming increasingly difficult not to want to delete posts that are insulting or hurtful to the farmers in our program, many of whom are also fans of our Facebook page.

Part of what we do on Facebook is share facts that will allow consumers to make informed choices. We are a program promoting high-welfare meat, dairy and eggs. We have a strong following of people who choose to consume these products, but want to assure that the animals were raised with positive welfare. These consumers understand that these products are safer, healthier and ultimately better for the farmers, animals and the environment.

In response to many ongoing requests asking whether Animal Welfare Approved products are available in Whole Foods Market stores, the answer is YES!

This holiday season, in addition to purchasing your AWA meat directly from the farm, CSA, farmers’ markets, co-ops, or buying clubs, you can shop at more than 130 Whole Foods Market locations and find Animal Welfare Approved grassfed beef and pastured pork products.

While Animal Welfare Approved farmers supply numerous Whole Foods Market locations, typically it has been difficult for consumers to find Animal Welfare Approved products at these stores because most AWA products will lack the familiar AWA label. And since Whole Foods Market stores offer a variety of meat products from a host of different sources, consumers need to ask for Animal Welfare Approved products by the specific farm or farm group where the animals were raised on pasture or range.