| December 28, 2011
As the year comes to an end, it’s a tradition of mine to write a note of gratitude to our friends, farmers and ranchers, consumers, advocates, donors, and everyone else who has helped give the future of sustainable farming room to grow and flourish.
And what a year it has been! Animal Welfare Approved has yet again experienced a fantastic year of growth and innovation, driven by the ever-increasing demand for healthy, environmentally friendly and high-welfare products. Here are some highlights of significant milestones we have achieved over the last year. None of this could have been achieved without your continued support.
| November 30, 2011
We are pleased to announce that the in-depth guide to the benefits of grassfed beef is now available from Animal Welfare Approved. The Grassfed Primer: Your Guide to the Benefits of Grassfed Beef covers the history of U.S. beef production and the rise of modern intensive farming systems, and provides a detailed description of the wide-ranging benefits that grassfed cattle systems can have for human health, the environment and animal welfare.
As the range of products, labels, and brands making grassfed claims continues to expand, The Grassfed Primer is designed to cut through the confusion and provide an informative, easy-to-digest introduction to the benefits of real grassfed and pasture-raised beef.
The 20-page publication includes chapters titled “Grassfed, health, welfare and the environment,” “The problem with feedlots” and “How do I know it’s grassfed?” Written in an accessible and informal style, the booklet also contains full scientific references for further reading and research.