Facebook is a forum for us to communicate with our friends and supporters and sometimes to engage in respectful debate. We are pleased that so many of you have become our “fans.”

It is becoming increasingly difficult not to want to delete posts that are insulting or hurtful to the farmers in our program, many of whom are also fans of our Facebook page.

Part of what we do on Facebook is share facts that will allow consumers to make informed choices. We are a program promoting high-welfare meat, dairy and eggs. We have a strong following of people who choose to consume these products, but want to assure that the animals were raised with positive welfare. These consumers understand that these products are safer, healthier and ultimately better for the farmers, animals and the environment.