| February 2, 2012
No one takes health and fitness more seriously than today’s top football players. So isn’t it kind of absurd that as we watch Sunday’s game we will all be bombarded by advertisements for some of the unhealthiest junk food imaginable? And as we admire the speed, strength and agility of our gridiron heroes, chances are that most of the millions of chicken wings and burgers that will be consumed at Super Bowl parties across the U.S. will have come from industrialized livestock farming systems that are damaging to the environment, to animal welfare, and ultimately to our own health.
As two titans of the football world clash this Sunday, there is one Titan football player who is already leading by example. Will Witherspoon is linebacker for the Tennessee Titans – and a sustainable farmer. Will is passionate about producing healthy and nutritious food on his Animal Welfare Approved Shire Gate Farm near Owensville, Missouri. As a professional athlete involved in one of the world’s most physical sports, Will is particularly aware of the health benefits of grassfed, high-welfare farming.
“My cattle are raised as nature intended, on grass, and aren’t fed growth hormones, antibiotics or other unnatural additives,” says Will. “As a pro football player, I can’t take over-the-counter cold medicine without letting my trainer know about it. So why would I want my kids eating beef from cattle fed hormones or routine antibiotics?”
| December 28, 2011
As the year comes to an end, it’s a tradition of mine to write a note of gratitude to our friends, farmers and ranchers, consumers, advocates, donors, and everyone else who has helped give the future of sustainable farming room to grow and flourish.
And what a year it has been! Animal Welfare Approved has yet again experienced a fantastic year of growth and innovation, driven by the ever-increasing demand for healthy, environmentally friendly and high-welfare products. Here are some highlights of significant milestones we have achieved over the last year. None of this could have been achieved without your continued support.
By Animal Welfare Approved
| September 14, 2011
George Washington University’s Urban Food Task Force, Animal Welfare Approved (AWA) and the Restaurant Association Metropolitan Washington (RAMW) have joined forces by providing a platform for DC’s vibrant culinary community to focus on strengthening the supply chain for sustainably raised meat.
| April 21, 2011
As we enter Earth Week 2011, millions of people across the U.S. and the world are looking for ways to minimize their impact on the environment. It might surprise you to know that one of the best places you can start is the food you eat. Did you know that at least 30 percent of our annual carbon footprint is made up of our daily food choices? Choosing the right food – such as Animal Welfare Approved meat and dairy products – is one of the most important, everyday activities that can reduce our individual environmental impact and help to improve the well-being of farm animals at the same time.
So, why not use this opportunity to reduce your consumption of unsustainable, low-welfare, intensively reared feedlot meat and dairy – and choose high-welfare, pasture-based meat and dairy products instead? Animal Welfare Approved’s online directory makes it easy to find AWA-certified farms and products in your area and to support sustainable farming. Pasture-based farming can bring real benefits to us all, not only through healthier products but by helping to protect the planet for future generations.
| October 6, 2010
Program Director Andrew Gunther is pleased to announce that Animal Welfare Approved farmer Jeremiah Jones of GrassRoots Pork Company in Beulaville, North Carolina has been awarded the 2010 Glynwood Farmer Harvest Award. Glynwood, a nonprofit dedicated to sustainable agriculture and farmland preservation, gives this award to highlight innovative work being done to increase access to fresh, locally produced food and to recognize leaders from across the country who are supporting regional agricultural systems.
“AWA nominated Jeremiah because he fits the profile perfectly. Not only is Jeremiah a truly great farmer, but as president of the North Carolina Natural Hog Growers Association, he gives of his time and talent tirelessly to lead a group of pasture-raised pig producers in developing niche markets and in the creation of best-practice standards,” says Andrew Gunther. “Several years ago when I first started to work in the U.S., this group was the first I helped set up. I was privileged to work with Jeremiah and the group to launch their marketing cooperative, thus assuring the group’s viability and stability.” NCNHGA is currently seeking new producers to join the cooperative as there is a growing demand for pastured pork. All members of the NCNHGA must be certified AWA, a commitment the group and its customers firmly stand by.
Animal Welfare Approved was pleased to join more than 30 organizations supporting family farmers at this year’s Farm Aid 25: Growing Hope for America. The AWA Farm Aid team, Beth, Emily and Brigid, arrived in Milwaukee excited to participate in Farm Aid Eve, FARMpardy (AWA’s version of JEOpardy) and, of course, the 25th Anniversary Farm Aid concert.
Dave Matthews: “The farmers on our good Earth are taking care of the land and taking care of our children.”
Neil Young: “Maybe you don’t realize what’s really going on with factory farms in this country, how they are displacing family farms at an alarming rate…Factory farms are the reason why we have food alerts. They are the reason why we have dying people and disease. Try to buy something from a family farm, something that’s sustainably grown. You deserve the best. Your children deserve the best.”
Alexandria, VA—Animal Welfare Approved (AWA) farmer Dan Gibson of Grazin’ Angus Acres in Ghent, New York, first heard the rumor on Sunday morning—the short ribs he had been accumulating and subsequently supplied to a mysterious buyer had been served at the reception following Chelsea Clinton’s wedding to Marc Mezvinsky on Saturday, July 31 in Rhinebeck. The rumors abounded that Grazin’ Angus Acres had been named on the menu. Unable to confirm this, AWA approached the caterer who had purchased the ribs. AWA spoke with Rob Cano at RCano Events to confirm that Grazin’ Angus Acres short ribs were the short ribs being written about by gossip columns and blogs.
“I was first approached at the Union Square farmer’s market,” Gibson says of the New York City farmer’s market where he sells his 100% AWA grassfed beef and prominently displays his “Proud to be Animal Welfare Approved” sign. “A customer I hadn’t worked with in the past said he was looking for humane, local, grassfed beef for a large event. He asked me if I could supply short ribs for 350 people. At first I said no, but I went back and crunched the numbers and said yes. There are so many events in New York—from charity galas to company dinners—that I really didn’t think anything about it.”
This week, Animal Welfare Approved and Wild Turkey Farms hosted a poultry processing workshop to train potential users of the new mobile processing unit (MPU). Funded by a Good Husbandry Grant and built by Wild Turkey Farms, this plant-on-wheels can travel to area farms for on-farm processing – minimizing transport stress on the animals and providing farmers an economical processing alternative (rental rates start at $45/day). Techniques on humane slaughter were demonstrated as well as cervical dislocation for emergency euthanasia. Attendees learned the importance of humane handling and catching to ensuring product quality and took home some good tips on effective product presentation.
Many farmers raising birds for meat operate under the 1,000 bird exemption, meaning that they are not required to have an inspector on-site at the time of processing. However food safety is even more important for the small farmer than it is for a large plant and sanitation, biosecurity and recordkeeping were emphasized as important tools to ensure a safe product for the consumer. A very knowledgeable and gracious staff from the North Carolina Department of Agriculture, including Don Delozier, State Director for the NCDA&CS Meat and Poultry Inspection Division and Compliance Officer Melanie Pollard, presented on the relevant regulations for on-farm processing, how to comply and where to go for more information.
For ethical eaters attending this year’s Big Apple BBQ in New York City June 12-13, a visit to legendary pitmaster Ed Mitchell and The Pit restaurant booth will be an exceptional opportunity to satisfy a hunger for ‘cue while supporting family farmers raising their animals with the highest humane standards. The Pit, of Raleigh, North Carolina, will be serving its signature whole-hog barbecue made exclusively from Animal Welfare Approved pastured pork supplied by the North Carolina Natural Hog Growers Association (NCNHGA). Pastured pork means the pork comes from pigs raised outdoors, on pasture, where they enjoy sunlight and mud baths in natural surroundings. For eaters, AWA pastured pork means there is no conflict between what your taste buds savor and what your conscience demands.
Animal Welfare Approved staff will be on-hand to run contest giveaways of limited edition AWA “I (HEART) Pastured Pork” T-shirts and backpacks, apply temporary tattoos, and answer questions about farm animal welfare and the Animal Welfare Approved program. “We’re proud of our farmers and proud of our program,” says Animal Welfare Approved Program Director Andrew Gunther. “Since we can’t really shout it from the rooftops, we thought t-shirts would be fun.” All visitors who sign up for the Animal Welfare Approved e-mail list will receive a free drawstring backpack.
On May 4 Animal Welfare Approved hosted an expert panel of writers, farmers and representatives of sustainable livestock production. Entitled, “Green Pastures, Bright Future: Taking the Meat We Eat Out of the Factory and Putting it Back on the Farm,” the discussion centered on the need for truly sustainable livestock farming that takes into account animal welfare and the health of our environment – and ourselves. Panelists included investigative journalist and author of Animal Factory David Kirby; author of the bestselling Righteous Porkchop Nicolette Hahn Niman; chicken farmer and whistle-blower in the Oscar-nominated documentary “Food, Inc.” Carole Morison; and rancher, veterinarian and president of the American Grassfed Association, Dr. Patricia Whisnant.