Kids can be the pickiest eaters around, rejecting anything that smells, looks, or feels “weird,” an all encompassing term with a highly flexible definition. Rather than seeing this as an obstacle to a well-rounded nutritional experience, why not harness a child’s natural tendency to be suspicious of food and use it for good? Michael Pollan is doing just that with the release of The Omnivore’s Dilemma for Kids: The Secrets Behind What You Eat. Just released in hardcover, paperback and Kindle editions, The Omnivore’s Dilemma for Kids uses plenty of photos, graphs and charts—and a fun format—to encourage kids, tweens and teens to think about what they are eating, how it was produced and what that means for their future and the planet.

With fall harvest season in full swing, there was good news from the USDA for consumers who prefer to buy their produce, meat, dairy and eggs directly from farmers: the number of farmer’s markets in the United States has grown by 13% over the past year. According to the agency, 5,274 farmer’s markets are now operating nationwide, up from 4,685 reported in 2008 (a gain of 589 markets).

The USDA has just launched the “Know Your Farmer, Know Your Food” initiative to help develop local and regional food systems and spur economic opportunity.

In response to a recent press release announcing that La Cense Ranch has become the first grassfed beef producer to be certified under the USDA “Grass Fed” standard, Animal Welfare Approved Program Director Andrew Gunther made the following statement:

“I am seeing a re-emergence of the arguments that surrounded initial discussions about the USDA’s ‘Grass Fed’ definition. The USDA standard only partially addresses buyers’ expectations for grassfed meat. We are concerned that consumers may assume that a USDA Grass Fed certification means that ruminants are raised on pasture for the duration of their lives, without confinement or feedlots.”

Will Sainsbury’s be the top vote-getter? Is Marks & Spencer poised for a win? Or will The Co-operative come out victorious? It’s up to the consumer in this year’s RSPCA Good Business Awards, designed to encourage UK supermarkets to do more for farm animal welfare. The 2009 awards mark the first time voting has been open to the public and three finalists are vying for the title of People’s Choice Supermarket–Marks & Spencer, The Co-operative and Sainsbury’s.