On November 5, a “news article” appeared word-for-word across countless livestock-related websites – including Drovers, Dairy Herd, Cattle Network, AgWired, DairyLine, Beef Magazine, and so on. No journalist is cited as the author on any of the sites where it is published, an indication that the piece was not a ”news article” at all but a press release issued by an unidentified source.

Entitled “Environmentally Friendly Food Myths Debunked,” the news article provided coverage of a presentation given by Dr. Jude Capper at the 71st Cornell Nutrition Conference in October 2009. Her presentation reported findings from a recent paper co-authored with R.A. Cady and D.E. Bauman, entitled, “Demystifying the Environmental Sustainability of Food Production.”